If someone were to ask you what television range provides the strongest contrast, the thinnest frames and the best in energy efficiencies, what would you say? For most people, the answer is likely to be LCD TVs. But like so many things in the 21st century, while this was once correct, technology advancements mean it?s now no longer the case.<br><br>Just as we had all begun to feel familiar with the concept of LCD television ? what it means and how it works - technology has taken things to the next level and bought us LED.<br><br>LED television is set to transform a marketplace that is currently dominated by LCD. LED televisions use the latest in backlighting technology; a technology termed Light Emitting Diodes (LEDs). LEDs allow for considerable space saving over the conventional but bulkier LCD backlights. This in turn has allowed for sleeker designs, resulting in some of the thinnest TVs ever produced. Yet while the advantages of this technology are numerous the first and most obvious question is ? for the average consumer does it really offer something noticeably different and better to LCDs?<br><br>In short - yes.<br><br>The key qualities of LED television - differentiating it from LCD - are stronger picture and image quality, stronger, brighter colours and a screen thinner than any LCD TV on the market. Basically, LED TV is thinner, brighter, better and takes aesthetics, viewing pleasure and enjoyment to a whole new level.<br><br>And while the latest technologies usually equal exorbitant prices there are retailers in the marketplace right now, ready to offer consumers a competitive deal. Some are so excited they?re even offering the chance to take one home for free.<br><br>Kogan Technologies is one of the first electronic retailers to bring this new technological development in home entertainment from the manufacturers to the living room. The team at Kogan are passionate about LED and make the promise of offering the most competitively priced LED TVs in Australia. To celebrate this new era in home entertainment and the launch of its first ultra-thin LED TV range, Kogan is putting out the challenge to consumers to find a name for the new range, one that incorporates the key qualities of the LED viewing experience ? most notably style, superior functionality and energy efficiency.<br><br>Come up with the right name and you could be one of the first to enjoy a brand new Kogan LED 26-inch and 32-inch Kogan LED TV in the comfort of your own home. Both TVs come with an Integrated High Definition Digital Tuner essential for ensuring you can take advantage of all the new HD Channels and Content in Australia.<br><br>The competition is open to everyone and ends at the end of the month. All entries must be submitted via the Kogan Blog which can be found at http://www.kogan.com.au/blog/.<br><br>For more information on LED technology, LED TVs and how they are different to LCD TVs, check out http://www.kogan.com.au/led-tv/ for a comprehensive overview.